Privacy Policy

1. Our Commitment to Privacy

At 1st Alert, protecting your privacy is as important to us as helping you stay prepared for emergencies.

Our mission is to provide reliable emergency, health, and safety services that help individuals and families respond quickly when every second matters. We recognise that delivering these Services requires us to handle personal information responsibly, securely, and transparently.

This Privacy Policy explains how First Alert Health Tech Private Limited ("the Company", "we", "our", or "us") collects, uses, stores, protects, and shares information when you use 1st Alert ("the App") and any related websites, features, premium services, customer support, or other services offered by the Company (collectively referred to as the "Services").

We are committed to processing your information fairly and lawfully in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable laws of India.

Your trust is fundamental to everything we do. We do not sell your personal information, and we design our Services with privacy, security, and user control in mind.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Definitions

For the purposes of this Privacy Policy:

Company

Company refers to First Alert Health Tech Private Limited, a company incorporated under the laws of India.

App

App refers to the mobile application known as 1st Alert, available through authorised application stores.

Services

Services means all products, services, websites, applications, premium offerings, emergency features, medication reminder services, health vault services, customer support, and any future products or services provided by the Company.

User

User, you, or your means any individual who accesses or uses the Services.

Personal Information

Personal Information means any information relating to an identifiable individual, including information that can directly or indirectly identify a person.

Sensitive Personal Information

Sensitive Personal Information includes information relating to an individual's health, medical conditions, allergies, medications, insurance information, precise location during emergency situations, or other information considered sensitive under applicable law.

Emergency Contact

An Emergency Contact is a person selected by the User to receive emergency notifications, location information, or other emergency communications initiated by the User through the App.

SOS

SOS refers to the emergency assistance feature available within the App that allows a User to quickly notify emergency contacts, share emergency information, initiate emergency communication, and activate related emergency features.

Premium Services

Premium Services refer to paid features, subscriptions, or additional services offered by the Company.

3. Scope of this Privacy Policy

This Privacy Policy applies to:

• The 1st Alert mobile application;

• The official website located at https://1stalert.in;

• Premium Services offered by the Company;

• Customer support interactions;

• Emergency response features;

• Medication reminder services;

• Health record storage;

• Insurance document storage;

• Any future products or services offered by the Company that reference this Privacy Policy.

This Privacy Policy does not apply to:

• Third-party websites or applications that are not operated by the Company;

• Emergency service providers such as hospitals, ambulance services, police departments, or other public authorities once information has been transmitted to them where applicable;

• Services governed by separate privacy policies.

Users should review the privacy policies of any third-party services they choose to use in connection with the App.

4. About the Company

First Alert Health Tech Private Limited develops digital health and emergency preparedness solutions designed to help individuals and families respond more effectively during emergencies.

The Company's Services include emergency alerts, medication reminders, health information storage, emergency contact management, women's safety features, premium health services, and other related offerings intended to improve emergency preparedness.

Company Details

Registered Office

Flat No. 106, NR White Pearl

Vasthu Layout, Kudlu

Bengaluru

Karnataka – 560068

India

Website

https://1stalert.in

General Enquiries

contact@1stalert.in

Customer Support

support@1stalert.in

Sales

sales@1stalert.in

Privacy & Data Protection

founder@1stalert.in

Grievance Officer

R Vishnu Vardhan

Founder

Email: founder@1stalert.in

5. Information We Collect

To provide our Services safely, securely, and effectively, we collect only the information necessary to operate the App and deliver the features you choose to use.

Depending on how you use the App, we may collect the following categories of information.

Account Information

When you create an account, we may collect:

• Mobile phone number

• First name and last name

• Profile photograph (optional)

• User ID

• Alert ID

• Account preferences

Your mobile number serves as your primary account identifier and is used for secure authentication through One-Time Password (OTP) verification.

Your name and profile photograph may be displayed to your trusted emergency contacts during an emergency to help them identify you quickly.

Health Information

1st Alert allows you to securely store health-related information to help provide meaningful assistance during emergencies and to support health-related Services.

Depending on the information you choose to provide, this may include:

• Blood group

• Date of birth or age

• Gender

• Height

• Weight

• Body Mass Index (BMI)

• Medical conditions

• Drug allergies

• Food allergies

• Allergy severity

• Current medications

• Medication schedules

• Past medical history

• Past trauma history

• Prescription documents

• Insurance policy information

• Insurance documents

• Other medical information voluntarily provided by you

Providing this information is optional unless required for a specific feature.

You remain responsible for ensuring that the health information stored within the App is accurate, complete, and kept up to date.

6. Sensitive Personal Information

Certain information processed by the App may be considered Sensitive Personal Information under applicable law.

This includes, but is not limited to:

• Health information

• Medical conditions

• Allergies

• Medication details

• Insurance information

• Uploaded medical documents

• Emergency medical history

• Precise location during emergency situations

We process such information only for the purposes described in this Privacy Policy and implement additional safeguards appropriate to its sensitivity.

Sensitive Personal Information is never sold or shared with advertisers.

7. Emergency Contacts

One of the core features of 1st Alert is the ability to notify trusted people during an emergency.

You may voluntarily add one or more Emergency Contacts by providing:

• Name

• Mobile number

• Relationship

Examples include:

• Parent

• Spouse

• Child

• Sibling

• Relative

• Friend

• Neighbour

• Caregiver

• Colleague

These contacts are used only for emergency communication and related Services.

Depending on your selected settings, Emergency Contacts may receive:

• SOS alerts

• Live location during an active SOS

• Medication missed alerts (if enabled)

• Emergency conference call invitations

• Other emergency-related notifications initiated by you

You should only add individuals whom you trust and who reasonably expect to receive emergency notifications from you.

By adding an Emergency Contact, you confirm that you have the authority to provide their contact information for the purposes described in this Privacy Policy.

8. Location Information

Location information plays an important role in enabling emergency response features.

Current Location

When you open the App, your device's current location may be accessed to support location-based emergency Services and to verify that location services are available.

Active SOS

If you activate an SOS, the App continuously updates and shares your live location with your selected Emergency Contacts until the SOS is ended or resolved.

This enables your trusted contacts to locate and assist you as quickly as possible.

Outside Active SOS

Except as described above, the App does not continuously monitor or track your location in the background.

Location Services can be controlled through your device settings. However, disabling location permissions may limit or prevent certain emergency features from functioning correctly.

9. Device & Technical Information

To maintain security, improve reliability, and deliver notifications, we automatically collect limited technical information about your device.

This may include:

• Device model

• Operating system version

• Device identifiers

• Session identifiers

• Firebase Cloud Messaging (FCM) token

• App version

• Language preferences

• Time zone

• App permission status

• Crash reports

• Diagnostic information

• Performance metrics

This information helps us:

• Authenticate users

• Deliver notifications

• Improve app stability

• Troubleshoot technical issues

• Detect fraud or misuse

• Improve overall performance

This information is not used to identify you beyond what is necessary to operate the Services.

10. Permissions Required by the App

To provide its features, 1st Alert may request certain device permissions.

The permissions requested depend on the features you choose to use.

These may include:

Location

To enable emergency location sharing during SOS and other location-based features.

Notifications

To deliver:

• SOS alerts

• Medication reminders

• Missed medication alerts

• Emergency notifications

• Important service updates

Contacts (No Device Contact Access)

1st Alert does not request permission to access your device's contact list. Instead, you manually add the name, phone number, and relationship of your chosen Emergency Contacts. Only the information you voluntarily enter is stored and used to provide emergency communication features.

Phone

To enable emergency calling features where supported.

Microphone

To support emergency conference calls and voice communication during active emergencies.

The microphone is not accessed unless required for a feature initiated by you.

Camera (Optional)

If enabled in future versions, the camera may be used for:

• Capturing profile photographs

• Uploading prescriptions

• Uploading insurance documents

• Uploading medical documents

The App accesses your camera only with your permission.

Storage / Photos (Optional)

To allow you to upload or manage:

• Prescriptions

• Insurance documents

• Medical reports

• Profile photographs

Access occurs only with your permission.

Information We Do Not Collect

Unless you voluntarily provide it, the App does not collect:

• Aadhaar number

• PAN number

• Bank account details

• Credit or debit card information

• UPI PIN

• Passwords for other services

• Call recordings

• SMS messages

• Browsing history

• Contact lists (other than Emergency Contacts you intentionally add)

Payment information for Premium Services is securely handled by our authorised payment provider and is not stored by the Company.

11. How We Use Your Information

The Company uses your information only for purposes necessary to provide, maintain, improve, and secure the Services offered through 1st Alert.

Depending on the features you use, your information may be processed for one or more of the following purposes:

Account Management

To:

• Create and manage your account.

• Verify your identity using OTP authentication.

• Maintain your profile and preferences.

• Secure your account against unauthorized access.

Emergency Assistance

To help provide emergency assistance when you activate an SOS, including:

• Sharing your live location with your selected Emergency Contacts.

• Delivering SOS notifications through supported communication channels.

• Displaying your emergency medical information to assist responders.

• Initiating emergency conference calls.

• Notifying your preferred ambulance contact.

• Recording emergency events for operational and security purposes.

Medication Reminder Services

To:

• Schedule medication reminders.

• Deliver reminder notifications.

• Notify selected Emergency Contacts if you enable missed medication alerts.

• Help you manage medication schedules.

Health Information Management

To:

• Store your medical information securely.

• Store prescriptions and medical documents.

• Store insurance details and supporting documents.

• Make your information readily available during emergencies.

Customer Support

To:

• Respond to enquiries.

• Resolve technical issues.

• Investigate reported problems.

• Improve user experience.

Premium Services

To:

• Process premium subscriptions.

• Verify subscription status.

• Provide premium features.

• Manage renewals where applicable.

Payment information is processed by our authorised payment provider. The Company does not store your debit card, credit card, UPI PIN, or banking credentials.

Security & Fraud Prevention

To:

• Protect accounts.

• Detect fraudulent activity.

• Prevent misuse of the Services.

• Monitor service reliability.

• Maintain system integrity.

Product Improvement

We may use aggregated and de-identified information to:

• Improve existing Services.

• Develop new features.

• Analyse application performance.

• Improve reliability and user experience.

Such information does not identify individual users.

12. Emergency Services & SOS Processing

The emergency features of 1st Alert are activated only when initiated by you or when enabled through the Services you have configured.

When an SOS is activated, the App may:

• Share your live location.

• Notify your selected Emergency Contacts.

• Notify your preferred ambulance contact.

• Share your stored emergency medical information.

• Initiate emergency conference calls.

• Deliver notifications using available communication channels, including push notifications, SMS, voice calls, or other supported technologies.

These actions are performed solely to help facilitate emergency communication and assistance.

The Company does not independently contact emergency responders, hospitals, or government authorities unless such functionality is explicitly offered and initiated through the Services.

Availability of Emergency Services

Emergency features depend upon several external factors, including but not limited to:

• Internet connectivity.

• Mobile network availability.

• GPS signal availability.

• Device permissions.

• Battery level.

• Operating system limitations.

• Third-party communication providers.

• Recipient device availability.

Accordingly, the Company cannot guarantee that emergency alerts, calls, messages, or notifications will always be delivered successfully or received immediately.

Users should not rely solely on the App in life-threatening situations and should contact local emergency services directly whenever possible.

13. Consent & Legal Basis

We process your personal information with your consent and as otherwise permitted under applicable law.

By creating an account and using the Services, you consent to the collection, use, storage, and processing of your information as described in this Privacy Policy.

Depending on the Services you choose to use, you may also provide separate consent by:

• Adding medical information.

• Adding Emergency Contacts.

• Uploading documents.

• Enabling location permissions.

• Enabling notification permissions.

• Enabling microphone access.

• Subscribing to Premium Services.

• Opting in to receive Health Deals & Offers.

You may withdraw certain permissions at any time through your device settings or within the App.

Please note that withdrawing certain permissions may prevent some features from functioning properly.

You may also request deletion of your account at any time as described in this Privacy Policy.

14. Marketing Communications

The Company respects your communication preferences.

You will receive promotional messages, offers, newsletters, or similar marketing communications only if you have expressly chosen to receive them.

Marketing communications may include:

• Health Deals & Offers.

• Wellness campaigns.

• Product updates.

• Premium feature announcements.

• Company news.

Marketing communications are disabled by default.

You may opt in or opt out at any time through the App settings or by contacting us.

The Company does not use your emergency information or medical information for marketing purposes.

15. Third-Party Service Providers

To provide reliable, secure, and efficient Services, the Company engages trusted third-party service providers. These providers process personal information only to the extent necessary to perform services on our behalf and in accordance with applicable laws and their respective privacy policies.

The Company carefully selects service providers that support the functionality, security, reliability, and performance of the Services.

Our current third-party service providers include:

Our Responsibilities

These service providers process information only as necessary to deliver the services requested by the Company.

The Company does not authorize any third-party service provider to use your personal information for its own advertising, marketing, or unrelated commercial purposes.

Where applicable, these providers operate under their own privacy policies and terms of service. Users are encouraged to review those policies before using the related services.

Changes to Service Providers

As the Services evolve, the Company may add, replace, or discontinue third-party service providers.

Where such changes materially affect the processing of personal information, this Privacy Policy will be updated accordingly, and Users will be notified where required by applicable law.

16. Information Sharing

The Company does not sell your personal information.

We share information only under the following circumstances:

With Your Consent

When you request or authorise us to do so.

With Your Emergency Contacts

During emergency situations and according to the features you have enabled.

With Service Providers

Only to the extent necessary to operate the Services.

To Comply with Law

Where disclosure is required by applicable law, court order, legal process, or government authority.

To Protect Rights & Safety

Where reasonably necessary to:

• Protect the safety of users.

• Prevent fraud.

• Investigate security incidents.

• Protect the Company's legal rights.

• Protect the public where required by law.

Except as described in this Privacy Policy, the Company does not disclose your personal information to third parties.

17. Data Security

Protecting your information is one of the Company's highest priorities.

We implement appropriate administrative, technical, and organizational safeguards designed to protect your information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

Our security measures include, where appropriate:

• Secure user authentication using OTP verification.

• Encrypted communication using industry-standard protocols (HTTPS/TLS).

• Secure cloud infrastructure.

• Role-based access controls.

• Authentication and authorization controls.

• Regular monitoring of system performance and security.

• Secure storage of uploaded documents.

• Protection against unauthorized access to user accounts.

• Security updates and infrastructure improvements.

Access to personal information is restricted to authorized personnel and service providers who require access to perform their responsibilities.

While we continuously work to protect your information, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

Users also play an important role in protecting their information by:

• Keeping their mobile device secure.

• Not sharing OTPs or verification codes.

• Keeping emergency information accurate and updated.

• Installing application updates promptly.

18. Data Retention

The Company retains personal information only for as long as necessary to provide the Services, comply with applicable legal obligations, resolve disputes, protect legitimate business interests, and enforce our agreements.

Active Accounts

While your account remains active, we retain the information necessary to operate the Services you choose to use.

This includes, where applicable:

• Account information

• Emergency contacts

• Health information

• Medication schedules

• Uploaded documents

• Premium subscription information

• User preferences

Inactive Accounts

If your account becomes inactive, we may retain your information for a reasonable period where necessary to:

• Enable account recovery.

• Meet legal or regulatory obligations.

• Prevent fraud or misuse.

• Maintain system integrity.

Information that is no longer required will be securely deleted or anonymized in accordance with our data retention practices.

19. Account Deletion

You have full control over your account.

You may request deletion of your account at any time through the App.

Grace Period

After you submit a deletion request:

• Your account enters a 30-day grace period.

• During this period, you may cancel the deletion request and continue using your account.

• All Services remain available during the grace period unless you choose otherwise.

Permanent Deletion

If the deletion request is not cancelled within 30 days:

The Company permanently deletes:

• Account information

• Authentication records

• Health information

• Emergency contacts

• Medication information

• Uploaded prescriptions

• Insurance documents

• Profile information

• Premium account information

• Stored preferences

from our production systems.

After deletion, your mobile number may be used to register a completely new account with no connection to the previously deleted account.

Compliance Records

For security, compliance, and audit purposes, the Company may retain a minimal, non-identifiable record confirming that the deletion process was completed.

This information cannot be used to recreate your deleted account.

20. Your Privacy Rights

Subject to applicable law, you have the right to:

Access

Request information about the personal information we process about you.

Correction

Correct or update inaccurate or incomplete information.

Erasure

Request deletion of your personal information as described in this Privacy Policy.

Withdraw Consent

Withdraw permissions or consent for specific features where technically possible.

Please note that certain Services may no longer function if the required permissions or information are withdrawn.

Marketing Preferences

Opt in or opt out of Health Deals & Offers at any time.

Right to Nominate

Where permitted under applicable law, you may nominate another individual to exercise your rights concerning your personal information in the event of your death or incapacity.

Grievance Redressal

If you have concerns regarding your privacy or the processing of your information, you may contact our Grievance Officer.

The Company will make reasonable efforts to respond within the time required by applicable law.

If you are not satisfied with our response, you may escalate your grievance to the Data Protection Board of India or any successor authority established under applicable law.

21. Children's Privacy

The Services are intended for individuals aged 18 years or older.

The Company does not knowingly collect personal information directly from individuals under the age of 18.

If we become aware that personal information has been collected from a person below the permitted age in violation of applicable law, we will take appropriate steps to delete such information as required.

Parents or legal guardians who believe that a child has provided personal information may contact us using the details provided in this Privacy Policy.

22. International Data Processing

The Company primarily stores and processes your information on secure servers located in India.

Some trusted service providers may process limited information as necessary to provide their services in accordance with applicable law and appropriate contractual safeguards.

Where required, the Company will take reasonable measures to ensure that personal information transferred outside India receives an appropriate level of protection consistent with applicable law.

23. Business Transfers

As the Company grows, our business may evolve through mergers, acquisitions, investments, reorganizations, or transfers of business assets.

If such an event occurs, your information may be transferred as part of the transaction, subject to applicable law and appropriate safeguards.

The Company will take reasonable steps to ensure that any successor entity continues to protect your information in a manner consistent with this Privacy Policy.

24. Artificial Intelligence & Future Features

The Company may introduce new technologies, including artificial intelligence (AI), machine learning, or other automated tools, to improve the Services.

Any future features involving AI or automated processing will be implemented responsibly and in accordance with applicable law.

Where required, users will be informed of material changes before such features become available.

The Company will not use your sensitive health information to train public AI models without your explicit consent.

25. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our Services.

• Changes in technology.

• Changes in legal or regulatory requirements.

• Security improvements.

• New features.

The "Last Updated" date at the beginning of this Privacy Policy indicates when the latest revision became effective.

Where required by law or where changes materially affect your rights, we will notify users through the App, our website, email, or other appropriate communication methods.

Continued use of the Services after the effective date of an updated Privacy Policy constitutes acceptance of the revised Policy, to the extent permitted by applicable law.

26. Contact Information

If you have any questions regarding this Privacy Policy or the Company's privacy practices, please contact us.

First Alert Health Tech Private Limited

Website

https://1stalert.in

General Enquiries

contact@1stalert.in

Customer Support

support@1stalert.in

Sales

sales@1stalert.in

Privacy & Data Protection

founder@1stalert.in

Grievance Officer

R Vishnu Vardhan
Founder

Email: founder@1stalert.in

The Company will make reasonable efforts to respond to privacy-related enquiries and grievances within the timelines prescribed under applicable law.

27. Governing Law & Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any dispute arising out of or relating to this Privacy Policy or the Services shall be subject to the exclusive jurisdiction of the competent courts located in Bengaluru, Karnataka, unless otherwise required by applicable law.

Privacy by Design

Privacy and security are fundamental principles guiding the design and development of 1st Alert. We strive to collect only the information necessary to provide our Services, provide users with meaningful control over their information, and continuously improve our security and privacy practices as the Services evolve.